NARIís Consumer Outreach Efforts
NARI works to promote not only its members but the remodeling industry as a whole. NARI provides detailed information to consumers about home improvement activities, educates consumers about the remodeling process and introduces consumers to NARI member companies. We work with reporters, editors and producers nationwide to coordinate interviews with NARI members for news publications and radio and television features. NARI members and their projects have been featured on Home & Garden Television and CNN and in the pages of The Wall Street Journal, USA Today, Consumer Reports, US News & World Report, The New York Times and Chicago Tribune, just to name a few.
Visit the NARI in the News media section for the latest media placements.
NARI is building a library of resources geared toward the consumer audience. Visit the NARI TVís consumer channel www.youtube.com/RemodelwithNARI for member tips/expert remodeling advice.
Bryce Jacob, CR, UDCP, of Dave Fox Design Build Remodelers in Columbus, Ohio, joins NARI TV to share tips on how to ensure your home renovation is using universal design principles, which will ensure that no matter what stage of life, your home will be comfortable.
NARI member Christopher Wright, CR, of WrightWorks in Indianapolis, talks about the importance of a professional remodeling certification to a homeowner. Certified professionals have taken additional steps to educate themselves on how to build a strong business, to ensure they have what it takes to successfully complete your project.
NARI Radioís Consumer Podcast series features members discussing a variety of topics including the stages of a remodeling project, setting your budget, incorporating universal design elements, energy saving tips and more!
Visit nari.org/learning for to listen to the Consumer NARI Radio podcasts.
Social Media and Advertising
NARI communicates with homeowners via Facebook and Twitter. Homeowners can find us on Twitter at @NARIDreamHomes and Facebook at Dream Homes: Renovation, Remodel and Home Improvement Resources from NARI for the latest remodeling tips, trends, articles and past CotY award-winning projects.
In addition, NARI is targeting remodel-ready consumers via several Google AdWord campaigns and a Facebook ad campaign.
Home Improvement Magazine
NARI's official Green publication. As such, it features the NARI Green logo on its cover and content from NARI in each of its regional publications.
NARI distributes a marketing brochure to educate consumers on "How to Select a Remodeling Professional" to consumers by request. View the online version of the brochure here. NARI members may purchase the brochure through NARIís Online Store.