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Member Benefits

Why Join NARI?

Earn more money and set your company apart from the competition!

As a member you can:

Increase exposure to homeowners through NARI's advertising and communications program with Renovation Style magazine, the official consumer magazine of NARI and through Home Improvement Magazine

Improve your knowledge of national consumer trends with a complimentary digital subscription to Renovation Style magazine, the official consumer publication of NARI.

Click here for more information on NARI's consumer awareness outreach.

Join forces with other industry professionals to advocate for fair legislation in Washington that impacts the remodeling industry.
Click here
to visit our government affairs page.

  • Enrich your knowledge with educational opportunities and certifications.
  • Increase your company's recognition through use of the NARI logo.
  • Get more leads with NARI's "Search for a Remodeler" on its website and
  • Enrich your clients' knowledge with content and presentations for your use in client newsletters and your promo materials.
  • Increase your company's efficiency with business tips via the NARI blog and weekly e-newsletter.
  • Save money with NARI's discounted consumer marketing tools, including "How to Select a Remodeling Professional" and "EPA Lead-Safe Certified Guide to Renovate Right" brochure.
  • Increase your market exposure by joining NARI's Spokesperson Network, entailing answering media questions on areas of your specific expertise.
  • Increase your professional credibility with membership in the only national independent association dedicated to the remodeling industry.
  • Compete for NARI's prestigious Contractor of the Year Awards, which gains your company credibility in the marketplace.
  • Reduce your cost of doing business with group purchasing discount programs.
  • Purchase NARI brochures and marketing materials through the NARI Store.
  • Network locally and nationally with other remodeling companies.

Government Affairs Initiatives:
NARI's Government Affairs Committee has been actively monitoring national legislation and rule-making that impacts the remodeling industry and harnessing the strength of NARI members at the grassroots level. Click here to find out recent activity.

Consumer Marketing and Lead Generation Campaign

A three-pronged consumer outreach campaign was devised after much research with NARI members and homeowners, and it encompasses print ad buys, search engine optimization (SEO) tactics and video.

In the first part of the campaign, NARI made some national print ad buys in publications that have an audience of remodel-ready homeowners. In addition, NARI customized these ads for the chapters to use.

The second part of the marketing campaign encompasses SEO, which targets the way a homeowner might search via Google or Yahoo. To that end, the URL to which homeowners will be directed from the print ad campaign is Homeowners will be able to search for NARI members by ZIP code, as well as by specialty. To kick off the campaign, NARI chose categories based on Google Ad Words, which takes into consideration the words that are chosen when someone does a search on Google and the frequency of those words. This site can be found at

NARI members can e-mail with the nine specialties the company should be listed under on These specialties are:

  • Remodeling Contractor
  • Cabinet Installer
  • Cabinet Refacing
  • Countertop Installer
  • Deck Contractor
  • Exteriors
  • Flooring Contractor
  • Green Remodeling
  • Insulation Contractor
  • Kitchens and Baths
  • Lighting Contractor
  • Masonry Contractor
  • Plumbing Contractor
  • Roofing Contractor
  • Siding Contractor
  • Tile Contractor
  • Universal Design Remodeler
  • Windows and Doors

These landing pages, as they are called, also has a series of videos on them, explaining what NARI is, what the Code of Ethics means to a homeowner who chooses a NARI contractor, what certification means and a testimonial from a homeowner who has used a NARI contractor. There will also be a separate landing page of the videos, which NARI members can link to from their Web site, without having to worry that a potential client could click away and then find another NARI member. The link for this Web site is

NARI members can download the HTML to use a NARI logo with the video link embedded in it. These Web logos are available in 250x250 pixels, 180x150 pixels, 125x125 pixels and 65x65 pixels.

These videos are also available to members and chapters that might want to use them at a home show display. A DVD is available upon request by e-mailing

Some local NARI Chapters also:

  • Monitor and influence state legislation
  • Hold Consumer Home Shows.
  • Maintain a Technical Reference Library
  • Maintain and distribute local membership directory
  • Liaison with local building officials
  • Conduct local marketing campaigns
  • Hold educational seminars and meetings
  • Plan networking events
  • Involve members with community service projects (with media exposure)
  • Distribute monthly newsletters

National Member Benefits:


  • Face-to-face contact with your client base
  • Set your company apart from the competition
  • Influence legislation that impacts your business


  • Promote your company to remodelers
  • Free listing on NARI National website
  • Be part of NARI's high-profile public relations program that promotes NARI and its members
  • Participate in trade and consumer shows


  • Get noticed within the industry
  • Increased professional credibility with membership in the only independent association dedicated to the remodeling industry
  • Local, regional and national Contractor of the Year (CotY) Awards Program highlight the industry's finest
  • NARI logo, membership certificate and adherence to the NARI Code of Ethics


  • Reduce your cost of doing business
  • Group purchasing discount programs
  • Purchase NARI brochures and marketing materials through the NARI Store


  • Sponsorship opportunities
  • Interact with other remodeling companies
  • Networking events on the local and national level, including two national Business Meetings and the "Evening of Excellence"™.
  • Community service projects

For more information on joining NARI, contact us at (847) 298-9200.

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