Earn more money and set your company apart from the competition!
As a member you can:
Increase exposure to homeowners through NARI's advertising and communications program with
Renovation Style magazine, the official consumer magazine of NARI and through
Home Improvement Magazine
Improve your knowledge of national consumer trends with a complimentary digital subscription to
Renovation Style magazine, the official consumer publication of NARI.
Click here for more information on NARI's consumer awareness outreach.
Join forces with other industry professionals to advocate for fair legislation in Washington that impacts the
remodeling industry. Click here to visit our government affairs page.
Enrich your clients' knowledge with content and presentations for your use in client newsletters and your promo materials.
Increase your company's efficiency with business tips via NARI's bi-monthly magazine and e-newsletters.
Save money with NARI's discounted consumer marketing tools, including "How to Select a Remodeling Professional" and "EPA Lead-Safe Certified Guide to Renovate Right" brochure.
Increase your market exposure by joining NARI's Spokesperson Network, entailing answering media questions on areas of your specific expertise.
Increase your professional credibility with membership in the only national independent association dedicated to the remodeling industry.
Compete for NARI's prestigious Contractor of the Year Awards, which gains your company credibility in the marketplace.
Reduce your cost of doing business with group purchasing discount programs.
Purchase NARI brochures and marketing materials through the NARI Store.
Network locally and nationally with other remodeling companies.
Government Affairs Initiatives:
NARI's Government Affairs Committee has been actively monitoring national legislation and rule-making that impacts the
remodeling industry and harnessing the strength of NARI members at the grassroots level. Click here
to find out recent
activity.
Consumer Marketing and Lead Generation Campaign
A three-pronged consumer outreach campaign was devised after much
research with NARI members and homeowners, and it encompasses print ad buys, search engine optimization (SEO) tactics
and video.
In the first part of the campaign, NARI made some national print ad buys in publications that have an
audience of remodel-ready homeowners. In addition, NARI customized these ads for the chapters to use.
The second part of the marketing campaign encompasses SEO, which targets the way a homeowner might search via
Google or Yahoo. To that end, the URL to which homeowners will be directed from the print ad campaign is
www.nariremodelers.com. Homeowners will be able to search
for NARI members by ZIP code, as well as by specialty. To kick off the campaign, NARI chose categories based on
Google Ad Words, which takes into consideration the words that are chosen when someone does a search on Google and
the frequency of those words. This site can be found at
www.nariremodelers.com.
NARI members can e-mail info@nari.org with the nine specialties the company
should be listed under on www.nariremodelers.com.
These specialties are:
Remodeling Contractor
Cabinet Installer
Cabinet Refacing
Countertop Installer
Deck Contractor
Exteriors
Flooring Contractor
Green Remodeling
Insulation Contractor
Kitchens and Baths
Lighting Contractor
Masonry Contractor
Plumbing Contractor
Roofing Contractor
Siding Contractor
Tile Contractor
Universal Design Remodeler
Windows and Doors
These landing pages, as they are called, also has a series of videos on them, explaining what NARI is, what the Code of Ethics means to a homeowner who chooses a NARI contractor, what certification means and a testimonial from a homeowner who has used a NARI contractor. There will also be a separate landing page of the videos, which NARI members can link to from their Web site, without having to worry that a potential client could click away and then find another NARI member. The link for this Web site is www.nariremodelers.com/video-player-external.aspx.
NARI members can download the HTML to use a NARI logo with the video link embedded in it. These Web logos are available in 250x250 pixels, 180x150 pixels, 125x125 pixels and 65x65 pixels.
These videos are also available to members and chapters that might want to use them at a home show display. A DVD is available upon request by e-mailing marketing@nari.org.
Some local NARI Chapters also:
Monitor and influence state legislation
Hold Consumer Home Shows.
Maintain a Technical Reference Library
Maintain and distribute local membership directory
Liaison with local building officials
Conduct local marketing campaigns
Hold educational seminars and meetings
Plan networking events
Involve members with community service projects (with media exposure)
Distribute monthly newsletters
National Member Benefits:
BUSINESS DEVELOPMENT
Face-to-face contact with your client base
Set your company apart from the competition
Influence legislation that impacts your business
BUSINESS PROMOTION
Promote your company to remodelers
Free listing on NARI National website
Be part of NARI's high-profile public relations program that promotes NARI and its members
Participate in trade and consumer shows
BUSINESS RECOGNITION
Get noticed within the industry
Increased professional credibility with membership in the only independent association dedicated to the remodeling industry
Local, regional and national Contractor of the Year (CotY) Awards Program highlight the industry's finest
NARI logo, membership certificate and adherence to the NARI Code of Ethics
BUSINESS SAVINGS
Reduce your cost of doing business
Group purchasing discount programs
Purchase NARI brochures and marketing materials through the NARI Store
BUSINESS NETWORKING
Sponsorship opportunities
Interact with other remodeling companies
Networking events on the local and national level, including two national Business Meetings and the "Evening of Excellence"™.
Community service projects
For more information on joining NARI, contact us at (847) 298-9200.
