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Homeowners personalize their home rather than move

Friday, April 27, 2012


FOR IMMEDIATE RELEASE
                                                                                                                       
CONTACT:             Morgan Zenner or Nikki Golden
                             847-298-9200
                             marketing@nari.org
 
                                                                                                                                                                       
Homeowners personalize their home rather than move
NARI reveals new trend during National Home Improvement Month.
 
Des Plaines, Illinois, April 30, 2012—In honor of National Home Improvement Month this May, the National Association of the Remodeling Industry (NARI) reveals that homeowners are personalizing their space during a remodel as the tough housing market forces more people to stay, rather than move.
 
According to a poll on NARI.org, 26 percent of respondents are planning to stay an additional 16 to 20 years in their homes because their home values have decreased during the recession. Twenty-three percent reported they are going to stay an additional six to 10 years in their homes.
 
The U.S. Census Bureau reports combined existing and new single family home sales decreased 5 percent in 2010. “This is very telling of what homeowners are experiencing as a result of the recession,” says NARI National President Dean Herriges, MCR, CKBR, of Urban Herriges & Sons in Mukwonago, Wis. “Because many homes have recently decreased in value, people are deciding to stick it out for much longer than they had originally planned.”
 
This in turn, has sparked a new remodeling trend that centers on making homes better reflect individual lifestyles and tastes as people decide to live in them longer. “Remodeling used to be about increasing resale value—making improvements that are appealing to the majority of buyers in order to boost the value of the home,” Herriges says.
 
But that is simply not the case anymore.
 
“More and more people are throwing out the resale theory and making specialized improvements that suit their needs and their needs only,” he says.
 
And this trend stretches far beyond flashy paint colors and finishes. Homeowners are opting for spas with exercise pools, caterer kitchens, art rooms, yoga studios, motorcycle garages, dog spas, wine cellars and tasting rooms, helicopter pads, 3-D murals, built-in teppanyaki grills, sewing rooms and meditation rooms.
 
Herriges cautions homeowners, though, that it’s important the customizations make sense to their lifestyle. “Make sure that whatever your adding is going to be something that you really intend to use, otherwise the space will end up being underutilized and make you unhappy,” Herriges says.
 
The entire poll results are as follows: 13 percent responded they had not planned to stay longer in their homes, 28 percent planned to stay one to five years longer, 23 percent planned to stay six to 10 years, 10 percent planned to stay 11 to 15 years longer and 26 percent planned to stay 16 to 20 years longer.
 
NARI is the source for homeowners seeking to hire a professional remodeling contractor because members are full-time, dedicated remodelers who follow a strict code of ethics that observes high standards of honesty, integrity and responsibility.
 
Visit the NARI.org site to get tips on how to hire a remodeling professional and to search for NARI members in your area.
 
NARI members represent a select group from the approximately 800,000 companies and individuals in the U.S. identifying themselves as professional remodelers.
  
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About NARI: The National Association of the Remodeling Industry (NARI) is the only trade association dedicated solely to the remodeling industry.  The Association, which represents 7,000 member companies nationwide—comprised of 63,000 remodeling contractors— is “The Voice of the Remodeling Industry.”™ To learn more about membership, visit www.NARI.org or contact national headquarters, based in Des Plaines, Ill., at (847) 298-9200.
 
Editor's Note: NARI can provide hi-res digital before and after photos of award-winning remodeling projects to accompany your story. Contact NARI with your photo request at marketing@nari.org or ask for Nikki Golden at 847-298-9200.
 
 
 

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