Future Trends: Marketplace Expressions

Two key trends capturing consumers’ attention today and in the near future are closely tied to a desire for greater adaptability to meet evolving lifestyle needs (Life, Well Lived) and a search for connections based on shared passions, support and inspiration (Cultivating Connections) according to The Home Improvement Research Institute (HIRI).

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The Savvy Remodeler: Using photos to sell your projects

We are all familiar with the saying “A picture is worth a thousand words.” This is especially true when it comes to promoting our businesses. What does that mean to you and why do you want to make sure you get the best photos for your projects?

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Looming shortage in skilled trades challenges remodeling industry

If we don’t take steps now to stem the looming shortages in trade jobs, the availability of these services will become harder to secure, the window to complete home improvement projects will become longer and, most likely, remodeling costs will go up at an accelerated rate because of labor shortages to perform this type of work.

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An amazing ten word email that revives dead remodeling leads

Dean Jackson is one of the select handful of marketers that I follow closely. He works with a lot of realtors, but I’m able to glean tips for Remodelers from some of his stuff.

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Detailed Findings Regarding Energy Efficiency Upgrades

Energy efficiency upgrades was on topic as part of the National Association of the Remodeling Industry’s (NARI) fourth-quarter Remodeling Business Pulse (RBP) survey which polled 621 NARi members who are part of the research panel.

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Build a Record That You’ll Be Proud Of

The management of construction projects involves the management of information. Frequently, decisions need to be made on-the-fly, before the written information necessary to document the decision is available. Under time pressure and with no reliable systems in place, project documentation (building a record) is regularly neglected. Unfortunately, a poorly built record can have serious negative legal and financial consequences.

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