In a recent article, Entrepreneur Magazine talked about the value of winning industry-specific awards and advised that businesses that are targeted at a niche group of customers should go after awards that highlight their expertise in that area. Winning an industry award—like NARI’s CotY— can help create a buzz about your business by giving customers something to talk about. Industry awards can be a valuable addition to your marketing arsenal, to reinforce the endorsements from satisfied customers.
March 10, 2015 |