NARI Remodeling Member Profile Survey Results – 2014

Results from the recently conducted NARI Remodeling Member Profile Survey have been analyzed and a new report has been created. This study was previously conducted in 2011, 2012, and 2013.

The goals of the survey included:

• To provide an overview snapshot of NARI remodeling members

Survey results indicate:

• Average years in business: 20.6
• 70% employ 1-10 people
• 72% individually owned companies
• 88% companies have original ownership
• 75% are 25-54 years of age
• 89% operate out of one location
• 48% work 4-6 jobs at a time

• To identify trends in the profile of the NARI remodeling members

Survey results indicate:

• Fewer new businesses
• In-house design of projects growing
• Dedicated salespersons more common
• Medical insurance is more common and larger firms are more likely to offer it
• Major replacements projects and handyman services are being offered less
• Project size is growing
• More companies are increasing their prices
• While still an issue, low quality competition undercutting prices is not as much of a problem as it used to be

• To compare general remodelers in a recent HIRI study

Survey results indicate:

• NARI members continue to be above the industry benchmark, in general
• NARI members have:
  • Higher levels of sales
  • More productive (sales per employee)
• Clearly NARI members are more efficient business operations. While not measured directly, this efficiency is likely to translate into better profitability.
• The industry in general has many more new businesses (less than 5 years in the industry). NARI members have been in business on average 63% longer.