New Composite Cladding System Overcomes Market Challenges

Easy installation, long-lasting beauty of ASCEND® satisfies contractor and consumer demands

As an industry professional, you've likely faced the same, reoccurring challenges tied to the installation of cladding materials. Given increased demand across the industry, these troubles have been exacerbated in recent months.
The most common issues include:

• Shortage of skilled laborers
• Increased, rising cost of materials
• Tight construction deadlines
• Client callbacks

How to combat these issues? An innovative new solution provides a significant improvement over fiber cement, engineered wood and composite panels. The ASCEND® Composite Cladding System from Alside® helps keep clients satisfied and allows you to complete installations more efficiently without the need for a large team of skilled workers. Your clients will love its authentic wood look that's designed to deliver long-term performance. Your workers will appreciate its easy installation. And your bottom line will benefit from its lower on-the-wall cost.

“Not only is ASCEND a beautiful product, but it offers incredible value for remodelers through cost savings, profitability increases and productivity improvements,” said Shawn Hardy, senior vice president, Alside. “The goal with the development and launch of ASCEND is to provide at least a 10 percent lower total installed cost versus fiber cement and engineered wood while achieving the established and familiar look of real wood.”

ASCEND offers a fast and easy installation process that requires no special training or tools. It is lightweight and eliminates the need for sealing, caulking, touch-up painting or joint flashing. A self-aligning stack lock provides a consistent appearance and can be installed by a single laborer. Some users have reported being able to install ASCEND in half the time of conventional alternatives, allowing a greater ability to meet project deadlines and complete more work per year.

Available in 20 on-trend, maintenance-free colors, ASCEND provides the authentic, low-gloss look of wood. Plus, its compatibility with various trim, window and accessory products helps meet a range of price points and achieve a variety of looks.

Its best-in-class, limited lifetime warranty provides peace of mind and helps ensure it maintains that just-installed look for years to come, meaning far fewer callbacks. Yet, it is competitively priced and offers unrivaled value to homeowners, allowing contractors better margins and higher close rates.

The product's patented (GP)²  Technology® provides added capability, combining a glass-reinforced polymer and graphite-infused polystyrene for strength, stability and performance in a moisture-resistant plank.  The result is a Class A Fire Rating for both flame spread and smoke developed, strong wind load performance and R-2 thermal resistance.

With ASCEND, you'll easily overcome some of your most common, pressing challenges and effectively increase your productivity and profitability while enhancing customer satisfaction.
For more information, visit ASCENDCompositeCladding.com.
 

| 3/8/2021 8:51:49 AM | 0 comments