Finding Authentic Voices

There’s been a lot written about the expanded ability of the Internet to help drive sales and meet with new clients. However, what’s spoken less of is the data overload that can happen both on the contractor and client’s end: both sides are suddenly exposed to so much new communication that in order for it to be valuable, it has to be both a good use of time, and feel real.

RenoRun is in the business of helping contractors and those contractors are looking for new clients. Below, we thought we’d share our experience approaching prospects on social media, and our method of establishing a good relationship with our future clients.

Show You’re Paying Attention

The idea of “putting yourself in your prospect’s shoes” is probably as old as the profession of selling, and it’s there for a good reason: empathy helps you understand the human emotions and responses that are at play.
“Paying attention” in this case means understanding the realities of the people you’re trying to sell to: what are their challenges? What stresses are they dealing with in their daily lives? What’s the culture of your area or industry?

Being able to mimic someone's communication style will help them better understand you and will, in turn, increase your credibility. By understanding what makes someone say “that person gets it”, you’re able to lead conversations in a way that makes a signature on a contract a no-brainer.

Minimize Risk

How important are photos to your business? Do you know what makes a good shot? Do you outsource your photography of your new build to someone else? Are you even taking any at all?

Consumers love the idea of minimizing risk, mostly because they’re often trying something new. In their mind, they might be weighing the option of dealing with you, versus a bigger, more established operation — how are you going to put their mind at ease?

Advancements in technology provide everyone access to a decent, “gets the job done” camera on their phone. Being able to take a good photo to post publicly (like an Instagram account, Facebook business page, or a portfolio site) is the equivalent to a good review or reference. It provides your client with the peace of mind that they are making the right decision by working with you and your team.

The more genuine, real content that you can provide on your social channels, the more trust you will develop with prospective clients. You want to make sure that the little voice in the back of their head that’s telling them no is well-fed and quiet.

Wrapping Up

In both of these situations, you’re moving beyond a practical “what can I do for you?” and more to a specific “how can I phrase this so that you feel comfortable moving forward?”

In some cases, this can’t be forced — at RenoRun, we realized that contractors have their own set of checks and balances that we have to adapt to. Our CEO, Eamonn, worked as a contractor himself in multiple countries for over 20 years. This is how we understand the people that we serve, so well.

It’s a challenge, but one that’s exhilarating to learn from. When people can sense that you’re approaching their problems with a genuine desire to solve them, they start to develop a sense of respect and trust.
Wish us luck, as we continue our journey to becoming the most contractor centric brand in the world. If you are curious to learn more, check us out.
 

| 3/10/2022 10:09:13 AM | 0 comments
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