HVAC Study Shows Homeowners Rank Comfort, Energy Efficiency Over Price (Better IAQ also rates higher than installation cost)

By: Scott Intagliata, Marketing Director, Unico, Inc.

When it comes to heating and air conditioning, your customers are less concerned with price than you might think. NARI platinum partner Unico, maker of The Unico System small-duct central heating and air conditioning, recently surveyed homeowners regarding their thoughts about their current HVAC systems and what they would like to see from manufacturers, general contractors and HVAC installers when replacing existing or buying new systems.

This survey was sent to homeowners who recently purchased or replaced existing HVAC systems or are considering doing so within the next three years.  The survey was un-branded in order to get a sense of homeowners’ thoughts regarding HVAC systems in general and not colored by association with any particular brand name.

When asked to rank the attributes they most want in a new HVAC system, consumers chose:

  1. Comfort – 62%
  2. Low energy consumption – 46%
  3. Better air filtering – 25%
  4. Low equipment and installation cost – 19%.

Similarly, when asked what attributes should be included in what they would consider the ‘best’ HVAC system, the top three choices were ‘includes the best technology available,’ ‘has a warrantied life cycle of 15 years or more,’ and ‘low operating cost (low energy consumption).’ Additionally, 78% of respondents are aware that local utility providers offer incentives for the purchase of energy efficient products.

Of note to general contractors and HVAC subcontractors, when it comes to specifying a particular HVAC system, over one-third of respondents (35%) indicated that they would direct their GC or HVAC contractor regarding the desired brand while nearly half (48%) would defer to the recommendation of the GC or subcontractor.  Regarding referrals for HVAC installers, respondents placed the highest value on friends/family (64%), second highest on referrals from previous customers (46%) and a very near third on other service professionals (e.g. remodeler, electrician, plumber, etc. (43%).

Conclusions:

Clearly, consumers put a premium on better comfort, technology and energy efficiency and are willing to pay more for these attributes.  This is not surprising and confirms trends from the earlier manufacturer surveys (2015 survey & 2016 survey) that indicate consumers’ high awareness of the energy efficiency aspects of mechanical systems and appliances, such as SEER (seasonal energy efficiency rating) and Energy Star-rated equipment.

While consumers are more aware regarding their options for home comfort systems, general contractors and HVAC subcontractors still play a valuable and trusted role in helping homeowners determine their best solutions based on their needs and desires.

To learn more about The Unico System, visit www.unicosystem.com or drop Scott a line:  scott@unicosystem.com.


Scott Intagliata is the Marketing Director for Unico, Inc. Learn more about Unico, Inc. here.

| 9/19/2017 12:00:00 AM | 2 comments
Add Blogs to RSS FeedAdd Blogs to RSS Feed

Recent posts

No recent posts

Post archive

May 2022(1)
April 2022(2)
March 2022(3)
February 2022(1)
January 2022(5)
October 2021(2)
August 2021(3)
July 2021(1)
June 2021(2)
May 2021(1)
March 2021(2)
February 2021(1)
December 2020(1)
November 2020(2)
October 2020(2)
September 2020(3)
July 2020(3)
May 2020(2)
March 2020(2)
January 2020(2)
November 2019(1)
October 2019(4)
September 2019(3)
August 2019(3)
July 2019(5)
June 2019(3)
May 2019(5)
February 2019(3)
January 2019(3)
December 2018(1)
November 2018(3)
October 2018(2)
September 2018(3)
August 2018(3)
July 2018(4)
June 2018(6)
May 2018(3)
April 2018(2)
March 2018(3)
February 2018(1)
January 2018(1)
November 2017(4)
October 2017(5)
September 2017(6)
August 2017(4)
July 2017(2)
June 2017(2)
May 2017(4)
April 2017(6)
March 2017(3)
February 2017(6)
January 2017(6)
December 2016(3)
November 2016(4)
October 2016(8)
September 2016(5)
August 2016(3)
June 2016(3)
May 2016(5)
April 2016(4)
March 2016(5)
February 2016(4)
January 2016(4)
December 2015(3)
November 2015(4)
October 2015(9)
August 2015(4)
July 2015(3)
June 2015(7)
May 2015(2)
April 2015(5)
March 2015(9)
February 2015(6)
January 2015(7)
December 2014(2)
November 2014(7)
October 2014(5)
September 2014(3)
August 2014(5)
July 2014(6)
June 2014(7)
May 2014(3)
April 2014(5)
March 2014(8)
February 2014(7)
January 2014(7)
December 2013(6)
November 2013(8)
October 2013(5)
September 2013(4)
August 2013(4)
July 2013(6)
June 2013(8)
May 2013(8)
April 2013(15)
March 2013(6)
February 2013(11)
January 2013(8)
December 2012(6)
November 2012(7)
October 2012(20)
September 2012(14)
August 2012(6)
March 2012(4)
January 2012(1)
April 2011(2)