The Importance of Home Improvement Websites

If you’re working as a remodeler or interior designer in the home improvement industry, it’s crucial to have an online presence. Although word-of-mouth referrals are still popular, the new generation of clients mainly search for industry experts online.

If you don’t have a website for your business, you will be missing out on a lot of potential leads. Plus, your competitors will get the bulk of online leads if they have professional websites for their business.

In this article, we will stress the importance of having a home improvement website for your business and how you can stand out from the competition.

Contact information & form

Having a website allows more people to discover your services. But a website is worthless if it doesn’t contain your business’s contact information.

If you create a home improvement website (or if you already have an existing one), make sure your contact information is clearly visible. You can even include a contact form so potential clients can fill them out and you can call them or email them back to book a consultation.


One of the best things about having a website for your remodeling or interior design business is showing off all the work you’ve previously done. In other words, showing off your digital portfolio.

A digital portfolio will let your website visitors see the work you’ve done even before contacting you. That way, if they do end up reaching out to you to book a consultation, you’ll know that they’ve already assessed your work and that they’re happy with what they see.



The online community loves reading reviews prior to making a purchase, and it’s no different when it comes to choosing a home improvement professional. The more reviews you have on your website, the more credible you will be.

To gather reviews, you can reach out to previous clients who were happy with the work you had done and ask them if they’d be willing to leave a review on your website. Most people will be willing do so if they’re truly satisfied with your work. Moving forward, you can also ask new clients to leave a review once you’ve completely a job.

Outranking competitors

Here’s where home improvement websites get a little tricky. If you want to outrank your competitors, you need to work on your SEO (search engine optimization) game.

SEO is how Google or other search engines are able to rank your website. It will determine whether you show up on the first page of a Google search or if your website will be lost among thousands of others.
The key is to use select keywords throughout your website in order to outrank other home improvement websites. Here’s a great guide that will help you with website optimization.
For more information on how to build your website and marketing tips in general, download this free eBook by 2020 Spaces.


Author Bio

Rita Melkonian is a marketing content specialist at 2020, provider of interior design and space planning applications, where she researches and writes content related to the world of interior design.

| 9/15/2019 9:00:00 AM | 11 comments
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