At NARI, we’re committed to your success. We are excited to provide consumer-facing resources to jump-start your efforts to generate interest in your company and what makes you unique. Materials include web banners, sample social media posts and assets, and a press release template.
Throughout the month, we will continue to provide content you can offer to your customers on a variety of subjects including:
Top Remodeling Trends on the Rise, Tips from the Pro’s, and more.
If you have questions, please reach out to
marketing@nari.org.
Web Banners
Generate overall awareness of National Home Improvement Month while driving traffic to your site. Banners are provided in all standard sizes to be used as is, as well as options you can customize with your logo.
VERSION 1: YOUR HOME. REIMAGINED.
VERSION 2: ENVISION YOUR "AFTER"
Download All Web Banners
E-signature & Email Header
Include an updated email signature to announce that May is National Home Improvement Month. Use the example and banner below as a template to customize your company signature.
—————
Firstname Lastname
Company Name
123-456-7890
Firstname.lastname@company.com
May is National Home Remodeling Month!
See our work at [www.companywebsite.com]
Use this email graphic within your company email template to showcase what sets your business apart. With people spending more time in their homes these days, it's an easy way to generate more audience interest in how you can help make homes more comfortable, more livable and more valuable.
Download All Email Assets
Sample Social Media Posts
Social media is a great way to spotlight National Home Improvement Month and promote your company to potential homeowners considering remodeling. Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube are the ideal channels to communicate this initiative to your followers—and potential clients.
Below are examples of social media posts to get you started. Use this for inspiration to craft your own communications that will engage your audience.
Facebook and Instagram Examples:
“May is #NationalHomeImprovementMonth! Take this opportunity to reimagine your home and trust your “AFTER” to us. http://www.[companywebsite].org
“It’s #NationalHomeImprovementMonth! We’d love to hear some of your home improvement ideas.” http://www.[companywebsite].org
Twitter Examples:
“May is #NationalHomeImprovementMonth! If you’re thinking about remodeling your home, start here: http://www.[companywebsite].org”
“Looking for ways to reimagine your home? May is #NationalHomeImprovementMonth. Let [Company Name] be your guide to home maintenance.” https://www.[Company Name].com
YouTube:
Post video footage showcasing “Before” and “After” photos for inspiration.
Pinterest:
Use project “Before/After” images! Vertical shots work best on Pinterest. Give context and include the logos for your company.
Download All Social Media Assets
Press Release Template
We encourage you to personalize the press release template below to share National Home Improvement Month with your local media. Press releases are a great way to get the word out and help increase exposure of your company and services.
FOR IMMEDIATE RELEASE
Contact: [Insert Company Rep or Marketing/PR person]
Phone Number
Email
Website
[Your Company Name] Celebrates National Home Improvement Month
[City, State, Month, Date, Year]—Spring is a time for fresh ideas, new beginnings and home remodeling. May is National Home Improvement Month and [Your company name] is celebrating the month by [Insert any events or special promotions].
[Insert quote here from a company leader or representative about Home Improvement Month]
[Include details around virtual events you may be hosting, website content or videos, DIY tips, what to think about when considering remodeling. Get the press excited about you and how you can help homeowners!] For more information about how we are celebrating National Home Improvement Month, [Insert contact information].
About [Company]
Insert company “boiler plate (description)” here.
###
Hear from NARI Chairman of the Board, Robi Kirsic, CKBR
Gain timely advice to pass along to your clients while helping you thrive and adapt within the evolving remodeling environment.