NARI has developed a strong network of knowledgeable speakers on a variety of topics relevant to the remodeling industry.
Each year, we deliver dozens of live educational webinars to give you access to the most up-to-date content.
These educational sessions will give you many actionable ideas you can implement in your company to boost profitability and overall operational effectiveness.
Each webinar is worth one Continuing Education Unit (hour).
Moving Beyond Random Acts of Marketing
January 29, 2025, 12 pm CT
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Marketing can feel overwhelming—so many tactics, so little return on investment. This webinar will help you understand how to move beyond scattered marketing efforts and focus on the strategies that truly drive results. You will learn practical insights, real-world examples, and lessons learned from both successes and failures. This session is designed to empower you with the tools and mindset to grow your business strategically and sustainably.
Key Takeaways:
1) Focus on Strategy Over Tactics – Learn how to create a marketing plan rooted in long-term goals, not just short-term tactics that drain resources.
2) Leverage Your Unique Value – Discover how to identify and communicate the unique strengths of your remodeling or design business to stand out in a crowded market.
3) Maximize ROI on Marketing Spend – Get practical tips on how to allocate your marketing budget effectively, ensuring every dollar works toward measurable growth.
4) Avoid Common Pitfalls – Learn to avoid costly mistakes by understanding what marketing strategies tend to fail in both corporate and small business settings.
5) Build Lasting Relationships – Explore strategies for nurturing long-term relationships with clients, partners, and vendors.
Presenter:
Kimberly Storin is the chief marketing and communications officer at Zayo. With more than 20 years of experience, she has driven transformative marketing efforts for Fortune 500 companies, including IBM, Dell, and AMD. Kimberly is also a small business owner, running a custom furniture and fabrication company in Austin, Texas, where she leads the sales and marketing efforts for the business. Kimberly frequently coaches and speaks on personal branding and AI innovation in marketing. Kimberly has an MBA from USC and a BBA from The University of Texas at Austin. She's an active member of NARI, AIA, The Austin Chamber of Commerce, and Women in Revenue.