NARI introduces Chrysler partnership

December 18, 2014 10:57 AM
For Immediate Release
Susan Swartz
NARI introduces Chrysler partnership

Member benefits will now include discounted pricing on vehicles


Des Plaines, Illinois, Dec. 18, 2014   —The National Association of the Remodeling Industry, NARI,  is excited to introduce a new partnership with Chrysler Group LLC, which will provide a new member benefit program.

Through this partnership, NARI member business owners, their employees and their family members at the same residence, may receive a $500 cash allowance toward the purchase or lease of select 2014 Chrysler, Jeep, Dodge, Ram Truck and FIAT brand vehicles.

The $500 cash allowance is off the negotiated price of the vehicles and, in most cases, may be combined with other offers to increase savings.

In addition, NARI member business owners and their employees may also qualify for “On the Job” program allowances, including up to $1,000 to be used for new equipment or a company logo or graphic to their work vehicle, two years no charge oil changes or Bosch toolkits.

“Eighty-nine percent of NARI member companies have at least one vehicle, so this new member benefit will help them realize savings on what is a major company investment,” says Fred W. Ulreich, NARI CEO. “In addition, the ‘One the Job’ program will allow them to easily brand that new vehicle or add new equipment to make it work-ready at a reduced cost.  This partnership will enable NARI members to offset the cost of their membership, while having the flexibility to purchase a new vehicle, that will help contribute to their business’s growth.”

The “On the Job” program allowance, valued at up to $1,000, enables the business owner or employee purchaser/ lease to choose from one of four offers:

  • Up to a $1,000 vehicle graphic allowance for car/truck or,
  • Up to $1,000 equipment/upfit allowance for add-ons like a ladder rack or tool box or,
  • A Bosch tool kit such as table saws or drills or,
  • Two years (up to 8) no charge oil changes

“NARI and Chrysler Group equal a great combination,” says Mike Ring, head of Small Business Sales and Operations at Chrysler Group LLC. “NARI membership is comprised of a wide range of small businesses, and Chrysler Group has the diverse product line-up and unique for-business programs and allowances to address their needs.”

Eligible vehicles include: 

  • Ram Truck brand: 1500, 2500, 3500 pickup trucks (Regular, Crew, or Quad Cab); 3500, 4500, and 5500 Chassis Cabs; ProMaster Van and C/V
  • Jeep brand: Cherokee and Grand Cherokee (excluding SRT)
  • Chrysler brand: 200 (excluding LX), 300/300C (excluding SRT), and Town & Country
  • Dodge brand: Dart, Durango, Charger (excluding SRT), Grand Caravan (excluding AVP), and Journey (excluding AVP)
  • FIAT brand: 500L 

NARI research shows that 81 percent of NARI members own a light truck as a company vehicle, with an average of 2.3 owned per company. Fifty-six percent of NARI members own a service van as company vehicle, with an average of 2.1 owned per company.

For more information about National Association of Remodeling Industry (NARI) and how NARI helps professional remodelers have a stronger voice in their industry, go to

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About NARI:  The National Association of the Remodeling Industry (NARI) is the medium for business development, a platform for advocacy and the principal source for industry intelligence. NARI connects homeowners with its professional members and provides information so that the consumer has a positive remodeling experience. NARI is a nationwide network of nearly 7000 member companies and their employees. Consumers may wish to search to find a qualified NARI professional or call NARI National at (847) 298-9200 and request a free copy of NARI’s brochure, “How to Select a Remodeling Professional.”


About Chrysler Group LLC: Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge SRT, Ram, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group's culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat's complementary technology that dates back to its founding in 1899.


Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Grand Cherokee, Dodge Dart, Ram 1500, Dodge Viper SRT and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.


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