NARI names Fred Ulreich CEO

May 27, 2014 02:58 AM


CONTACT: Susan Swartz or Nikki Golden
(847) 298-9200

NARI names Fred Ulreich CEO

Des Plaines, Ill., May 27, 2014—The National Association of the Remodeling Industry, or NARI, has named Fred Ulreich as Chief Executive Officer. Previously, Ulreich was NARI’s director of business development and national membership.

Ulreich will focus on guiding NARI’s Board of Directors, staff, chapters, members and partners toward achieving the objectives established within NARI’s 2020 plan, which includes growing membership and revenue through the year 2020.

“Through our national search we were presented with many highly qualified candidates for the position,” says NARI Chairman Art Donnelly, MCR, CKBR, who was part of the Executive Search Committee. “Fred, while his qualifications were impeccable, also brings with him a unique talent for building highly effective teams and a contagious enthusiasm for achievement and growth. NARI stands on a very solid foundation today and is poised for growth as our industry rebounds and expands on the heels of this past recession. Fred was chosen because the committee saw him as the right individual, at the right time for all the right reasons."

“NARI’s position as ‘The Voice of the Remodeling Industry™’ is strong—our members have proven themselves to be the most professional in our industry,” Ulreich said. “My job, as CEO, is to share that message and allow the NARI brand to be even more visible, inside the industry and out, as well as to the consuming public.” 

Previous to joining NARI in September 2013, Ulreich was vice president of market development at Affinity Central International, developing innovative solutions for associations to create loyalty programs as a value-added membership benefit.

In addition to experiences at ACI and Wells Fargo—where he focused on products for trade and alumni associations—Ulreich spent seven years as executive director at the U.S. Chamber of Commerce, the world’s largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions.

Ulreich replaces Mary Busey Harris, CAE, who was NARI’s previous executive vice president.

NARI is a professional association whose members voluntarily subscribe to a strict code of ethics. According to results from the 2013 Member Profile Study, NARI members outpace the industry norm in sales, production and employees, when compared to professionals represented in the Home Improvement Research Institute’s (HIRI) 2013 Remodeling Professional Study.  

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 EDITOR’S NOTE:  A high-res head shot is available by request.  Contact Susan Swartz at or (847) 298-9200.

The National Association of the Remodeling Industry (NARI) is the medium for business development, a platform for advocacy and the principal source for industry intelligence. NARI connects homeowners with its professional members and provides tips and tricks so that the consumer has a positive remodeling experience. NARI is a nationwide network of nearly 7000 member companies and their employees.  Consumers may wish to search to find a qualified NARI professional or call NARI National at (847) 298-9200 and request a free copy of NARI’s brochure, “How to Select a Remodeling Professional.” 

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