NARI Welcomes New CEO

David Pekel, MCR, UDCP, CAPS


Media Contact:
Elizabeth McKenna

NARI Appoints Master Certified Remodeler David Pekel to the role of Chief Executive Officer at NARI National

Des Plaines, IL January 30, 2019 – The National Association of the Remodeling Industry (NARI) has appointed David Pekel, MCR, UDCP, CAPS, to the role of Chief Executive Officer. 

A 30-year veteran of the remodeling industry, David brings a wealth of knowledge and deep understanding of what it means to build a remodeling business from the ground up. As principal and former president of Pekel Construction & Remodeling, Inc., a design build firm located in Wauwatosa, Wisconsin, David has experienced a rewarding career remodeling homes. 

“This is a pivotal time in NARI’s history,” commented NARI Board Chair Tom Miller, MCR, CKBR, UDCP. “Along with the NARI Board of Directors, I am excited about having a CEO who is a long-standing member of the remodeling industry leading the charge. We’re confident that David’s vision for the future will usher in the next chapter of NARI’s history.” 

In 1995, David joined NARI Milwaukee. He immediately saw the value of belonging to a trade association dedicated to remodeling. Through the years, David has served in many volunteer positions including President and Board Chair of NARI Milwaukee. Most recently he was NARI National’s President of the Board of Directors. His commitment to NARI runs deep including serving as Interim CEO for the last 7 months of 2018.

“I’ve always enjoyed being part of NARI’s volunteer leadership, but in serving as the Interim CEO, I have new-found appreciation for the tremendous opportunity that lies ahead for NARI,” David shared after the announcement of his appointment as CEO. “By introducing technology and innovation while developing a future-focused plan, NARI has the ability to deliver more member value and attract the next generation of remodelers to the organization.” 

A series of listening sessions will be conducted in February and March. David will meet with NARI volunteers, chapter leadership, and industry partners to understand priorities and objectives as plans for the future are defined. Education and Certification will continue to serve as foundational components of NARI’s value proposition. Certification paves the way for NARI members to build skills and knowledge enabling them to deliver excellence to consumers and homeowners across the spectrum of remodeling projects. 


About NARI: The National Association of the Remodeling Industry (NARI) is the premier association of remodeling professionals and industry experts dedicated to advancing the professionalism of the remodeling industry and educating the public on the benefits of using a qualified professional. NARI has 6,000 member contractors, suppliers and service providers and 47 chapters across the U.S. NARI members adhere to a Code of Ethics and together as an industry promote “Remodeling Done Right™. Learn more about NARI and how to find a qualified professional remodeler at

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