Clever Trend Strategies


​NARI is collaborating with Sphere Trending, a think tank agency with 24+ years of expertise in forecasting home, architecture and remodeling trends, to bring you clever business strategies to help you stay ahead of constant change. 


WEBINAR #4 - CLEVER LIVING

REGISTER
Date: June 11, 2025
Time: 12 - 1:30 pm CT

THE TECH-ENABLED  AUTONOMOUS HOME:
Possibilities, challenges and the future labor-free lifestyle

1. Gain a comprehensive understanding of the consumer trends and expectations for smart home living possibilities.

2. Learn how to leverage smart home solutions to turn challenges (aging, climate, privacy etc.) into opportunities.

3. See tomorrow’s view of emerging technologies impacting the smart home renovations of the future.

Presenters:

Mandi Mankvitz is President of Sphere Trending, with experience and expertise in product development, brand strategy, retail and media. Mandi provides trend strategies for implementing emerging technology, digital innovation and creative media campaigns.
Susan Yashinsky is VP of Innovation Trends at Sphere Trending. With management experience in corporate retail, marketing and merchandising, Susan is a futurist thought leader for macro insights: home & commercial spaces, consumers, society and retail trends.

Presenter Bios

No reproduction, publication, posting, display, or distribution of these webinars or any such information is permitted. This prohibition includes, but is not limited to, any copying, printing, faxing, email distribution and posting, reposting, on an intranet or the internet. Unauthorized use of the webinar or any such information is a violation of Federal Copyright Law.


WEBINAR #3:  CLEVER COMBINATIONS

RESIDENTIAL RULEBREAKERS:
Unique pairings and unexpected collaborations in the era of expressive design and architecture.

ON DEMAND 

  1. Become fluent in understanding how design styles and trends are impacting space planning and home style.
  2. Learn what new materials, techniques and finishes to bring into projects to meet fresh expectations.
  3. Identify the basic elements of emerging trends to include in remodeling projects along with unexpected influences.

Sphere Trend presenters:
Riann Henkel, Director of Interior Home

Emily Siwek, Director of Architecture

Presenter Bios

Eligible for 0.1 CEU Credits

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WEBINAR #1:  CLEVER COMMUNICATION

MARKETING IN THE AGE OF AI:
Lessons in social media, technology and the future of consumer connections.


ON DEMAND

Discover the rising social platforms and how to engage with today’s homeowners.

  • Emerging and evolving social platforms and their users
  • The power of TikTok trends driving new consumer conversations
  • Strategies for choosing which platforms to prioritize for the remodeling market

Explore how AI is changing consumer expectations and business productivity.

  • Deep dive into consumer AI preferences and expectations
  • How to leverage AI creativity and inspiration in your industry
  • Best-in-class examples of AI tools to improve workflow and  process

Learn the value of "social"product research and community-generated content.

  • Why search engines lose steam as consumers turn to social search
  • How to use short form video as a tool to influence decision making
  • Unique ways UGC (user generated content) informs consumer research and purchasing
  • Best-in-class examples of AI tools to improve workflow and process

Presented by Sphere Trending: 
Mandi Mankvitz, President
Susan Yashinsky, VP Innovation


Presenter Bios

 

WEBINAR #2:  CLEVER CONVERSATIONS

BECOME A CONSUMER EXPERT:
Learn best practices for connecting to the new and evolving generations.

ON DEMAND 

Cost: $79 members, $129 non-members
Members save $50 on registration

Three Topics:

Discover how today’s adult generations have evolved their lifestyles into distinct home needs.

You will learn:

•Generational similarities as well as key uniqueness's regarding today’s home
•Conversational expectations and purchasing behavior for each group
•Future life stage drivers across today’s diverse demographic landscape

Five adult generations, each with living patterns that reimagine a future untethered from the past.

You will learn:

•The growing ecosystem of household types, each with distinctive attributes
•Rising consumer demands around sustainability, security and resiliency
•Best-of-class strategies for remodeling next-gen excitement and solutions

Learn how the "work from home" revolution has shifted behavior and home functionality.

You will learn:

•How to benefit from the $600B a year global shift in spending from outside the home to inside activity
•Why today’s aging housing stock does not meet tomorrow’s needs
•‘Living-the-lot-line’ with seamless indoor/outdoor activity flow

Sphere Trend presenters:
Susan Yashinsky, VP of Innovation
Emily Siwek, Director of Architecture


Presenter Bios