Consumer Awareness Campaigns

FOR IMMEDIATE RELEASE
Contact: Rob King
National Association of the Remodeling Industry
(847) 298-9200
Rking@nari.org
 

NARI LAUNCHES HGTV ONLINE CAMPAIGN TO PROMOTE REMODELINGDONERIGHT.COM

WHEELING, Ill. (September 7, 2021) – The National Association of the Remodeling Industry (NARI) announced an advertising campaign on HGTV digital properties that will promote the association’s consumer-facing website remodelingdoneright.com. The campaign will target homeowners with an interest in remodeling.  
 
NARI connects homeowners with its professional members, providing validated and reliable information, so consumers have a positive remodeling experience with a professional, qualified remodeler. The organization is made up of high-quality remodeling professionals, whose members are committed to integrity, high standards, professional education, ethics and market recognition.
 
"NARI members are experienced, ethical, and have been vetted by a professional, national trade association,” said David Pekel, MCR, UDCP, and CEO of NARI. “We want homeowners who are considering remodeling to connect with our members and have a positive remodeling experience."
 
This consumer awareness campaign continues a series of promotions that will build awareness of remodelingdoneright.com throughout the next 12 months and beyond. NARI recently announced a sponsorship with Spire motorsports that will feature NARI branding aboard the team’s No. 7 Chevrolet Camaro with driver Corey LaJoie in four races in 2021.
 
“We are committed to connecting homeowners to our members in new and innovative ways,” said Rob King, Director of Marketing for NARI. “This HGTV campaign is the first of its kind for NARI and will deploy across a variety of media channels. We will be using tactics such as these both now and in the future. As always, we will evaluate the effectiveness of our marketing campaigns and decide whether or not to continue or expand them based on the value that they deliver to our members.”
 
The HGTV campaign will target select homeowners via hgtv.com, opt-in email newsletters, and mobile devices throughout September.
 
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About NARI …
The National Association of the Remodeling Industry, or NARI, provides residential remodelers with tools that enable them to perform at a higher level. NARI members’ annual sales are nearly three times the industry average because of the knowledge, network and support that they receive as members. In addition, NARI connects homeowners with its professional members so consumers have a positive remodeling experience with a professional, qualified remodeler. NARI members pledge to follow the nation's strictest code of ethics for remodelers so homeowners can feel confident that their remodeling job will be done right when they hire a NARI member. NARI’s website, remodelingdoneright.com, contains a searchable list of NARI members that homeowners can use to find a NARI remodeler near them.






 
FOR IMMEDIATE RELEASE
Contact: Rob King
National Association of the Remodeling Industry
(847) 298-9200
Rking@nari.org
 

NARI JOINS SPIRE MOTORSPORTS AT FOUR RACES, BEGINNING WITH BRISTOL MOTOR SPEEDWAY

 


CONCORD, N.C. (August 25, 2021) – Spire Motorsports and the National Association of the Remodeling Industry (NARI) announced a partnership today that will feature NARI branding aboard the team’s No. 7 Chevrolet Camaro ZL1 1LE with driver Corey LaJoie in four races in 2021, beginning with the Bass Pro Shops NRA Night Race at Bristol Motor Speedway.
 
The NARI logo will also be prominently displayed on the rear quarter panels of LaJoie’s machine later this season at Talladega Superspeedway, Charlotte Motor Speedway and Texas Motor Speedway.
 
NARI connects homeowners with its professional members, providing validated and reliable information, so consumers have a positive remodeling experience with a professional, qualified remodeler. The organization is made up of high-quality remodeling professionals, whose members are committed to integrity, high standards, professional education, ethics and market recognition.
 
"NARI members embody professionalism in all that they do, and so does Corey LaJoie,” said Dennis Gehman, MCR, MCKBR, CRPM, CLC, and President of NARI. “Naturally, we are pleased to partner with him and Spire Motorsports in spreading the word about NARI member remodelers to NASCAR race fans everywhere."
 
LaJoie recently finished 16th at Indianapolis Motor Speedway where he notched his sixth top-20 of the season. The Concord, N.C., driver earned a ninth-place finish in the season-opening Daytona 500 and sits 29th in points with 12 races remaining on the 2021 schedule.
 
LaJoie has logged nine total Cup Series starts at Bristol Motor Speedway and calls a pair of 24th-place finishes a venue and series best. Meanwhile, the 29-year-old has one NASCAR Xfinity and one NASCAR Camping World Truck series start at BMS, where he finished 10th in both races.  
 
Corey LaJoie“I’m really proud NARI has chosen to partner with Spire Motorsports and showcase its membership network aboard our No. 7 Chevrolet Camaro,” said LaJoie. “Given our longstanding relationship with Schluter Systems, this partnership with NARI has a natural synergy. NASCAR fans are always looking for ways to engage with the sponsors that support both teams and the sport. Many times, reputable remodelers are in short supply so to be able to partner with NARI and offer our fans a direct channel to trustworthy remodeling professionals is a win before we even get to the track. I’d encourage anyone who is considering a home remodel to visit remodelingdoneright.com and get connected to a NARI member.”     
 
The partnership between Spire Motorsports and NARI was facilitated in cooperation with Fritz Sports & Event Enterprises.
 
"Fritz Sports & Event Enterprises is honored to help usher a new sponsor into NASCAR and we are very excited to see NARI partnering with Spire Motorsports and Corey LaJoie," said FSE Chief Executive Officer Doug Fritz. “The remodeling industry is a perfect fit for the loyal fans who support NASCAR and I'm looking forward to seeing NARI grow within the sport.”
 
The Bass Pro Shops NRA Night Race from Bristol Motor Speedway will be televised live on NBCSN Saturday, September 18 beginning at 7:30 p.m. Eastern Daylight Time. The 29th of 36 races on the 2021 NCS schedule will be broadcast live on the Performance Racing Network and SiriusXM NASCAR Radio Channel 90.
 
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About NARI …
The National Association of the Remodeling Industry, or NARI, provides residential remodelers with tools that enable them to perform at a higher level. NARI members’ annual sales are nearly three times the industry average because of the knowledge, network and support that they receive as members. In addition, NARI connects homeowners with its professional members so consumers have a positive remodeling experience with a professional, qualified remodeler. NARI members pledge to follow the nation's strictest code of ethics for remodelers so homeowners can feel confident that their remodeling job will be done right when they hire a NARI member. NARI’s website, remodelingdoneright.com, contains a searchable list of NARI members that homeowners can use to find a NARI remodeler near them.  
 
 
About Spire Motorsports …
Spire Motorsports was established in 2018 and is co-owned by longtime NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. Spire Motorsports earned an upset victory for the ages in its first full season when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2019. The team fields the Nos. 7 and 77 Chevrolet Camaros in 2021 with drivers Corey LaJoie and Justin Haley.