NARI.ORG— New look Attracts New Visitors

A look at our website’s analytics

The National Association of the Remodeling Industry unveiled it’s updated website in January. In addition to a new look, the website is divided between a consumer portal and an industry side.

Part of NARI’s new consumer outreach campaign is a digital component designed to drive search engine traffic to a NARI remodeler. NARI members can be listed in up to 10 categories.

Google analytics provides a birdseye view of who has been visiting the site this past month.

How Many

• 4 % were new visitors, with 24.6 % returning guests
• We received a total of 52,912 page views with the average time spent lasting 2.45 min.
• Most visitors looked at 3.5 pages

Browsers Used

1. Chrome: 41.75%
2. Safari: 22.32%
3. Internet Explorer: 18.52%
4. Firefox: 12.38%
5. Android Browser: 2.34

Device used

1. Desktop: 10,999
2. Mobile: 2,002
3. Tablet: 1,449

Most Visited Pages

1. Landing page: 25.18%
2. Find a Pro: 4.02%
3. Consumers: 3.49%
4. Industry: 3.47%
5. Search zip code: 3.3%
6. Consumers/find a remodeler: 1.99%
7. Events: 1.40%
8. Search chapters:1.30%
9. Certify index: 1.21%
10. Education: 0.97%

Where do these visitors live?

• Chicago
• Des Plaines
• New York
• Los Angeles
• Washington
• Milwaukee
• Atlanta
• New Delhi
• San Francisco

How did they get there?

The vast majority landed there from an organic search which are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.

• Organic search
• Direct
• Referral
• Social
• Email

Keywords from Organic Search

• NARI
• National Association of the Remodeling Industry
• org
• NARI National
• NARI remodeling
• COM