1-2-3’s of Using Reputation Management to Stand Out in the Remodeling Industry

As a company working in the home remodeling industry, you know that your potential clients are looking for something to make their home stand out. Likewise, this translates to their search for a remodeler—which begs the question— are you standing out from your sea of competitors?


Slower Growth Seen By Remodelers

Conducted in late September, the third-quarter 2015 NARI Remodeling Business Pulse (RBP) data of current and future remodeling business conditions found a softening of the growth rates in the industry.


Congratulations, New NARI Certified Professionals!

Congratulations to the following NARI members who recently became certified. A certification identifies remodelers as dedicated professionals and acknowledges personal achievements, improves level of practice and identifies them as an industry leader.


2016 National CotY Awards — You’ve Got to Be In It to Win It

If you’ve thought about submitting an entry for the 2016 National CotY Awards, but haven’t done so, what’s holding you back? Now is the time to get the peer recognition you deserve for your outstanding work.


Consistency in Marketing

Anyone who has ever advertised has most likely gotten the same message from their advertising rep. You need consistency, or you need to repeatedly advertise. Now before you stop reading, let me assure you, I am not writing this article to encourage you to do regular, expensive advertising. Instead, I would like to explore marketing in a much broader, truer sense of what marketing is.


Lead a Champion Sales Team

What’s the difference between a great business and a great idea for a business? The answer, in many ways, is sales. Having a great business concept is fine, but until you can actually make money off it—until you can convert people into paying customers—the concept alone doesn’t do you much good.


How an Employee Handbook Can Save You Time

You know how to do your work and what you expect of your employees. But do they know what you expect of them? Have you communicated it to them clearly?  If not, it could be time for an employee handbook: a set of instructions about your company, its services, what you want your employees to do and how — and what you expect of them.


The Goldilocks Rule of Sales

The idea of a life in sales can have a greasy connotation, summoning the mental image of a slick insurance or car salesman pitching you some policy or vehicle that is a catastrophe away from leaving you both figuratively and literally stranded on the highway.


Five Online Metrics That Matter for Home Improvement Lead Generation (and Five That Don’t)

For years I’ve listened to experts talk to home improvement companies about the strategies needed to do successful online lead generation. However, they are carefully vague about how their approaches will result in leads, appointments and sales.


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