How to Demonstrate You're the Remodeler Homeowners Want to Hire

Customers want to know they can trust you for their remodeling job, and as a NARI member, you have a handy tool to validate your commitment: NARI's Code of Ethics. As a member, you agree to follow this code, and doing so builds trust and a comfort level with homeowners by showing that you will interact with them in the way they expect. 

Homeowners want to know that you'll abide by critical values, including: 

• Quality workmanship
• Transparency
• Legal Contracts
• Accountability

Your pledge to the NARI Code of Ethics assures homeowners you commit to:

• Promoting only those products and services which are functionally and economically sound and which are consistent with objective standards of health and safety;
• Making all advertising and sales promotion factually accurate, avoiding those practices that tend to mislead or deceive the customer;
• Writing all contracts and warranties such that they comply with federal, state and local laws;
• Promptly acknowledging and taking appropriate action on all customer complaints;
• Refraining from any act intended to restrain trade or suppress competition;
• Obtaining and retaining insurance as required by federal, state and local authorities;
• Obtaining and retaining licensing and/or registration as required by federal, state and local authorities;
• Taking appropriate action to preserve the health and safety of employees, trade contractors, clients and the public.

No doubt, homeowners will choose a contractor who is dedicated to being ethical over someone who has no way of demonstrating that they are committed to doing the right thing. When you are on the shortlist for their remodeling project, remind them that you follow the code of ethics, and it will prove your commitment to high standards of honesty, integrity, and responsibility.

Most homeowners will do their homework. They check references, read reviews, and ask for a written contract. Let homeowners know that as a NARI member, you follow the Code of Ethics and strive for professionalism and excellence. It's a valuable way to give them peace of mind and show that you are committed to Remodeling Done Right, and that could put you above other remodelers to get the job.

You can order Code of Ethics palm cards from the NARI store to let your prospectives know that you hold yourself to the highest standards. Cards come in packages of 50 for $10.70 each. Order here.